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seo and new content

3 Reasons New Content is Essential for SEO

We’ve said it before and we’ll say it again, content is king. This is especially true when it comes to search engine optimization (SEO). Years ago, your SEO strategy might have worked without a strong content marketing plan behind it, but not anymore. Today, the content on your website must be relevant to what people are searching for, have value and provide answers to their questions. Just look at how high-quality, new content can affect your search rankings and website traffic: Continue reading “3 Reasons New Content is Essential for SEO”

holiday digital marketing tips

10 Holiday Digital Marketing Tips

Last year was a record-setting year for online holiday sales. Consumers spent a whopping $3.34 billion during Black Friday and another $1.93 billion on Thanksgiving Day. That was 17.7 percent increase from 2015. It was also the first time that mobile shopping sales breached the $1B mark in a single day (Black Friday). Continue reading “10 Holiday Digital Marketing Tips”

What is robots.txt?

What is Robots.txt?

People always ask what is robots.txt? It is simply a text file. It provides directives, or instructions, to search engine crawlers about which parts of your site may be crawled and which parts may not be crawled. By allowing search engines to crawl the content on your site, you are also allowing them to index the content from your site. Indexing allows your content to be visible in search results. Continue reading “What is Robots.txt?”

jacksonville web design

How to Choose a Web Design Company in Jacksonville

The internet is changing how many people shop and search for the information they need. According to a study conducted by Nielsen, a whopping 85 percent of consumers find local business information online. A website is a great tool for a potential consumer to have access to at just a click of a button, anytime and anywhere. Continue reading “How to Choose a Web Design Company in Jacksonville”

google adwords partner

How Working with a Certified Google AdWords Partner Can Help You

Did you know that Google receives 1.6 billion visitors a month? Google is the go-to search engine in so many ways, so it makes sense to advertise on it. It’s the best way to get your brand out to the public and find new customers. Thankfully, Google has a tool that makes advertising across its various platforms and partners sites very easy. Continue reading “How Working with a Certified Google AdWords Partner Can Help You”

professional website

5 Reasons You Need a Professional Website

If you’re a business, big or small, we’re going to be blunt with you. You MUST have a website if you want to beat the competition and thrive in your space. Today’s consumer is spending more time researching products and services online before making purchases offline (this is known as webrooming). In fact, a recent HuffPost article stated that 78% of consumers have webroomed within the past year. Continue reading “5 Reasons You Need a Professional Website”

vlogging

Vlogging for Your Business

Vlogging (video blogging) is the key to bringing your social media presence, as well as brand awareness, to the next level. With video taking up nearly 75% of internet traffic, it is essential for businesses to utilize video in their marketing strategies. Whether they be weekly or even monthly vlogs, these videos will add the flair your company needs. Continue reading “Vlogging for Your Business”

social media trends

Social Media Trends to Watch in 2018

Social media is a rapidly changing engagement tool that can be very valuable to businesses when used efficiently. Savvy business owners and their marketing teams can take advantage of the very profitable online commerce opportunities, as well as increase their loyal customer bases through expanded customer service touch points. Continue reading “Social Media Trends to Watch in 2018”

targeted display advertising benefits

Targeted Display Advertising Benefits for Business

With the sheer size of the internet, it’s all too easy for your company to get lost in the sea of businesses vying for potential customers. Most online users are overwhelmed by the endless options that may, or may not, meet their needs. With so many options to choose from, it can be hard to distinguish what makes one business better than another. This is where targeted display advertising can give your business the competitive edge. Continue reading “Targeted Display Advertising Benefits for Business”

social media platforms

Which Social Media Platform is Right for your Business?

Social media is a valuable tool for businesses and it does not have to be overwhelming. Don’t let confusion or lack of information about social media platforms get in the way of growing your business’ online audience. Knowing which social media platform is right for your business can be a challenging process. However, focusing on specific marketing and networking goals, while familiarizing yourself with the features Continue reading “Which Social Media Platform is Right for your Business?”

what is targeted display advertising

What is Targeted Display Advertising?

Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests. Unlike Pay Per Click (PPC) or Cost Per Click (CPC) advertising, targeted display advertising is charged by the impression (CPM) Continue reading “What is Targeted Display Advertising?”

intern

Ways to Get People to Share Your Content

Every business owner dreams of the day when his/her content goes viral – or at least gets shared by customers. We know you spend a lot of time and resources to create web content, and you want your audience to see and share it. Content that your audience will want to share has a few specific characteristics and qualities that gains those results, and we have gathered them along with some tips to get people to share your content. Continue reading “Ways to Get People to Share Your Content”

Social Media Computer

5 Things Every Business Website Needs

Whether small or large, it’s essential for any company to have an optimized, fully-functioning business website. Your online presence should eloquently reflect the standards your company upholds, as well as the services it provides. You want to ensure that every customer has a good experience on your website so they will be encouraged to do business with you. If you have a business website, or are looking to create one, there are five essential elements that it needs to succeed. Continue reading “5 Things Every Business Website Needs”