From your logo to your tag line, branding is a vital part of every company’s marketing strategy. It's the one unique identifier that will set you apart from your competition and immediately give people a sense of who you are as a business. A good branding plan will not only elevate your business, but also set the stage for long-term success. These company branding tips will help you develop a brand strategy that will take your company to the next level.
It’s important for any brand, in any industry, to understand who their target market is. From education to their age, figure out as much as you can about the customer you want your product/service to target. By figuring out your ideal customer, you’ll have a higher chance of targeting those specific people in the future.
Express your brand with visuals that will make your brand pop against competitors. From the logo to font choices, keep things consistent throughout your marketing and social media materials. Consistency will allow your target market to remember you and will cause an increase in repeat purchases. Once you have your visual elements finalized, it’s important to start sharing your brand message.
How do you think others perceive your company and overall brand? That’s a question that you should ask yourself (and the other folks that you work with) often; we suggest quarterly. Doing a full analysis on every aspect of your business operations will help you keep a consistent brand throughout the year.
Jumping from different social platforms can be challenging for a brand. Whether you’re on Facebook, Instagram, Twitter, or all three, it’s key to keep a consistent flow on all channels. Empower your customers by sharing insights about the business and make that connection seamlessly by always being authentic.
Build your company’s brand awareness by thinking outside of the box. Run a social media contest and giveaway fun swag that has your branding all over it. Another way to build your brand is by setting up PPC ads. PPC (pay-per-click ads) helps drive traffic to your website and can assist with more people seeing your brand. This is a great tool to use alongside social media platforms.
If you’re unsure of where to begin with your brand or need assistance in rebranding, let our team of experts assist you with the process!
3D Digital is a full-service, digital marketing agency located in Jacksonville, FL. We offer website design and development, video production, social media management and an array of digital marketing solutions, such as display banners and AdWords. To learn more about our services, please visit 3ddigital.com/.