Whether you own a small local business or a company with multiple locations, maintaining an active online presence is a must. It not only helps you attract new business, but also provides multiple opportunities for you to engage with current customers. Don't make the common mistake, however, of relying solely on social media and organic traffic to drive visitors to your business. Google AdWords and targeted display are a must, if you want to remain competitive and in front of potential clients. But, don't just take our word for it. Here are eight eye-opening digital marketing statistics that prove AdWords and banners should be a part of every business owner's digital marketing mix.
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