Catch A Buzz
On January 4, 2017, I embarked on a brand new journey as a first-time intern with 3D Digital. I’m Savanna Kiefer, a communication student studying public relations at the University of North Florida. While heading to 3D Digital on my first day, I remember being nervous and wondering what sort of tasks I would learn […]
Video has quickly skyrocketed into one of the most important mediums to use for any brand’s marketing scheme. Studies show that video content boosts conversions and sales, encourages social shares and helps your site rank higher in search listings. By using well-produced videos to feature new projects, people or stories from your brand, you can […]
Click through rate (CTR) is one of the most commonly used performance indicators in display advertising. The more clicks on your ad the better, right? This is typically true, but CTR is a limited metric. When used alone to assess the performance of online ads, you can miss a number of other important indications that […]
Now that it has become extremely easy to create a website without having any sort of web-building experience, more and more companies are creating their own websites without the assistance of a professional web developer. Web-building sites like Squarespace, Wix, and Weebly are widely used across the internet because of their low hosting fees, ease […]
In addition to being a way to connect with your audience on a personal level, blogging can be a great way to create more exposure for your business. Writing a blog that is personalized to your audience and proves to effectively convey your message can be difficult, but the process is less intimidating if you […]
From your logo to your tag line, branding is a vital part of every company’s marketing strategy. It's the one unique identifier that will set you apart from your competition and immediately give people a sense of who you are as a business. A good branding plan will not only elevate your business, but also […]
Everyone with a website has thrown around the term “SEO” or “search engine optimization.” However, few really understand exactly how and when to implement it. In a perfect world, SEO would be as much a part of the conversation in planning as anything else. When building a site map, planning URL paths and creating content, […]
A company blog can be beneficial to any size company. It gives you the opportunity to build relationships outside of your customer base and helps you become a credible source with your current target market. The most beneficial reason to have a blog is that it will give you an edge over your competition as […]
Targeted Display Advertising, also known as banner advertising, has the ability to attract a given target audience with the sole purpose of tactics such as generating sales and brand awareness. Essentially, they are small examples of what you or your business offers, with the ability to click the banner ad to learn more.
WordPress is an easy-to-use online platform that gives you the ability to create beautiful, yet functional websites and blogs. Any size company, in any industry, can benefit from using WordPress for their business. From industry happenings to product reviews, you can keep your audience informed in real-time.
