Social Media

May 25, 2023
The Importance of Social Media Marketing

In the current economy, it can be difficult to keep up with existing customers and reach new audiences simultaneously. While technology advances, new marketing techniques have emerged. The good news is that social media is an excellent avenue for brands to capture new audiences and retain loyal customers. Here's why you should incorporate social media […]

March 21, 2023
Social Media Marketing Trends: What To Look For In 2023

You shouldn’t go in blindly when looking to grow your business' social media presence. It’s essential to understand what content consumers like and the best methods to drive sales and establish your brand online. However, social media is constantly changing, and fads come and go. Content that was popular a few years ago might not […]

February 16, 2023
Reaching Gen Z Online

The world is constantly evolving, and a marketer’s duty to adapt to any changes that time may bring. In turn, this means that brands must find a way to navigate the online space while facing numerous obstacles along the way. In the modern era, marketers are now confronted with the unique challenge of reaching an […]

January 23, 2023
BeReal vs. Brands: Challenges On a New Platform

It can be astounding to know that much of the younger generation, especially Gen Z, is starting to see many online networks as outdated. One of the newest trends breaking social media norms is BeReal. How Does BeReal Work?             The concept of BeReal centers around authenticity. The app sends its users a notification to […]

September 2, 2022
User Generated Content: A Prominent Trend in Our Digital World

User-generated content, or UGC, is any type of content that users produce online. There are several types of UGC including social media posts, pictures, videos, comments, testimonials, podcasts, blogs, reviews, Q&A databases, and more. Utilizing UGC For Business UGC can be a very effective and powerful tool for businesses to utilize because consumers tend to […]

March 17, 2020
3 Things Brands Should Do To Navigate COVID-19

From keeping your family safe to keeping your customers informed, navigating COVID-19 is stressful. No matter if you're a restaurant owner letting others know you're delivering food or a business adapting operations to the current situation, communicating with your audience is more important than ever. For the traditional marketer, it's time to think differently. Here […]

October 8, 2019
4 Digital Marketing Ideas for Halloween

Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie? Hold onto your […]

July 29, 2019
The Do's and Don'ts of Social Media Marketing

Social media is a must for any business today. A solid social media strategy can be key to a business’s success. However, achieving this success on social media can be challenging. From deciding what content to post, to figuring out how often to post, social media can be a puzzle. We know social media marketing […]

July 18, 2019
Which Social Media Platform Works Best for Your Business

Navigating the world of social media can be a difficult task for any business. There are so many different platforms. Businesses can have a tough time deciding which one of these platforms to be on. Some businesses might choose to join every platform they can find, while others may be more conservative and stick to […]

July 5, 2019
The Pros of Facebook Advertising

When it comes to advertising and building brand awareness on social media, companies have a wide range of options. There’s Twitter, Instagram, LinkedIn and Snapchat, just to name a few. Each one of these comes with its own unique advantages and challenges. Even in the face of all these new social media platforms, Facebook dominates […]

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