Social Media

March 17, 2020
3 Things Brands Should Do To Navigate COVID-19

From keeping your family safe to keeping your customers informed, navigating COVID-19 is stressful. No matter if you're a restaurant owner letting others know you're delivering food or a business adapting operations to the current situation, communicating with your audience is more important than ever. For the traditional marketer, it's time to think differently. Here […]

October 8, 2019
4 Digital Marketing Ideas for Halloween

Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie? Hold onto your […]

July 29, 2019
The Do's and Don'ts of Social Media Marketing

Social media is a must for any business today. A solid social media strategy can be key to a business’s success. However, achieving this success on social media can be challenging. From deciding what content to post, to figuring out how often to post, social media can be a puzzle. We know social media marketing […]

July 18, 2019
Which Social Media Platform Works Best for Your Business

Navigating the world of social media can be a difficult task for any business. There are so many different platforms. Businesses can have a tough time deciding which one of these platforms to be on. Some businesses might choose to join every platform they can find, while others may be more conservative and stick to […]

July 5, 2019
The Pros of Facebook Advertising

When it comes to advertising and building brand awareness on social media, companies have a wide range of options. There’s Twitter, Instagram, LinkedIn and Snapchat, just to name a few. Each one of these comes with its own unique advantages and challenges. Even in the face of all these new social media platforms, Facebook dominates […]

June 4, 2019
How to Connect with Generation Z

Every generation is unique. With each new generation, their values, beliefs and standards tend to drastically differ from the others. Currently, millennials are still the talk of the town among businesses and marketers alike; however, a new generation is starting to shift the narrative. Generation Z encompasses those currently entering adulthood, and they’re bringing their […]

April 11, 2019
Stay Social

When it comes to social media, there are many different routes someone can take to get involved. Platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr and many others make up the extremely broad social media community, but Facebook and Instagram are by far the most popular and tend to be most beneficial for a business. […]

January 24, 2019
New Year, New Social Media Tactics

Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are […]

January 14, 2019
5 Tips to Building Your Brand in the New Year

Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible […]

April 10, 2018
Social Media Advertising Tips

Have you ever heard the saying, “build it and they will come?” For social media pages, unfortunately, that’s rarely true. Just two years ago, the average reach for an organic Facebook post was a mere 2.6 percent. With the recent algorithm changes, that’s likely to plummet even more. Does that mean your business should stop […]

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