In today’s time, a website does more than just relay basic information and services. A website can generate a personality for an organization. It virtually represents how a business is seen by potential customers. Designing an appealing website should be on the top of every business owner’s to-do list. According to a study done by […]
The rule every successful business owner knows is that having a company website is a necessity, not a luxury. Gone are the days where a web developer creates a site and then moves on to their next task. Nowadays, a site requires continuous maintenance to remain aesthetically relevant and to climb to the top of […]
Climbing the search results can seem like an overwhelming challenge. There are millions of searches per second and thousands of businesses just like yours trying to get on the first page. Less than 3% of people navigate to the second page of search results, so it’s important to climb the ranks. Although the easiest path […]
Quality web content is at risk of falling under the radar if it’s missing a commonly overlooked search engine optimization (SEO) tool: Keywords.
In a digital world full of internet influencers and social media stars, creating a desirable blog seems easy enough. In reality, gaining recognition on any platform online can be extremely difficult as more and more people take to the internet every day. Currently, more than 400 million internet users consume over 20 billion blog pages […]
Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible […]
Just about everything and everyone has its own website, app and social media page presenting consumers with endless options online. Just like in a brick-and-mortar, you want your online consumer to have a seamless experience – all the way to check out. User experience (UX) is the way that varying demographics interact with online content […]
We’ve said it before and we’ll say it again, content is king. This is especially true when it comes to search engine optimization (SEO). Years ago, your SEO strategy might have worked without a strong content marketing plan behind it, but not anymore. Today, the content on your website must be relevant to what people […]
Vlogging (video blogging) is the key to bringing your social media presence, as well as brand awareness, to the next level. With video taking up nearly 75% of internet traffic, it is essential for businesses to utilize video in their marketing strategies. Whether they be weekly or even monthly vlogs, these videos will add the […]
Every business owner dreams of the day when his/her content goes viral – or at least gets shared by customers. We know you spend a lot of time and resources to create web content, and you want your audience to see and share it. Content that your audience will want to share has a few […]
