Knock, knock… The holidays are here! It’s December and that means there’s only a few weeks left before another holiday season comes to an end. As the proactive person you are, we know you started planning your holiday marketing efforts months ago. Right? If you’re suddenly beginning to panic, don’t worry. There are some things you can still do to take advantage of the holidays.
Here are a few of our recommended last-minute marketing ideas for the 2019 holiday season:
If you’re hosting a special event or running special holiday deals, targeted display might be right for you. Targeted display ads are banners placed on websites to advertise your specific product, service or promotion. You can target cities, zip codes and even exact addresses using geofencing to serve these ads to your potential customers. This is a great way to increase exposure for your event and encourage people to take action.
The holiday shopping season brings in a large portion of all retail sales annually. In recent years, the number of online shoppers has increased drastically, even putting some brick and mortar stores out of business. If you’re not taking advantage of the internet, now’s the time to start. One way the internet can help you this season is with email marketing. Essentially, email marketing is when you send a promotional or informative email to a curated audience in the hopes they complete your desired action. For example, if you’re running a special holiday deal, you can send out an email to your customers to tell them about it. For the best chance of success, create a sense of urgency using phrases like “act quickly” or “time’s running out.” People don’t like missing out, so if they think a deal is about to expire they’re more likely to act.
Shifting gears on social media is probably the easiest way to kickstart your holiday marketing. Something as simple as changing the words you use in captions to have a holiday flair can go a long way. If you want to create the best possible holiday campaign on social media, seeking help from professionals like those at 3D Digital is the best option. We can construct engaging holiday posts with festive graphics to effectively appeal to your target audience. While social media is something you can do on your own, an expert can take your efforts above and beyond.
The holidays can be so time consuming, it’s easy to forget there’s a new year coming just around the corner. Often, it’s beneficial to start looking ahead and planning your strategy to target consumers in the new year too. For instance, if you own a gym, spa or clothing store, a New Year’s marketing campaign is a must. Many New Year’s resolutions involve people reinventing themselves through weight loss, healthy lifestyles and wardrobe changes. Take advantage of this time of the year and remind consumers using social media, email and digital marketing that you’re here to help!