Having trouble generating new leads for your business? Want to expand your reach and gain more awareness? Look no further than Google AdWords. Google AdWords is the best friend that your business has been missing. It features search ads, display ads, video ads and app ads to digitally advertise your business and bring in desirable leads. Generating online leads can seem daunting. Using AdWords helps ease the stress that comes with trying to grow your business online.
Search ads are a tool you can use as a part of the Google AdWords Search Network. They can appear when someone searches for something on Google. If you bid on the specific keywords that were used in the search, your ad has a chance of being shown. There are a couple of factors that determine when and in what order your ad may appear, such as how much you bid and what your quality score is. Search ads are a way to give your business a spotlight when someone searches for your products or services, especially if your website isn’t ranking incredibly high organically. Being seen is step number one to gaining new leads.
With search ads, you have the ability to feature your product or service directly at the top of the Google search results page. This is important because when someone searches for something online, thousands or even millions of results may appear. Using a search ad is a way to get around just being another page in an endless list of search results on Google. Your ad can be front and center, giving the consumer the ability to see your product quickly.
Another important benefit of using search ads is the ability to gain tangible results while retaining the power to make changes to your campaign at any time. If your results show that you are gaining the most traffic through one specific advertisement, you can suspend or adjust ads that are underperforming and focus more on the ads getting optimal conversion. Working with a set campaign budget allows you to delegate funding to the pathways that are receiving the most interaction, eliminating wasteful spending.
Google AdWords uses an advertising method called Pay-Per-Click (PPC). This means you only pay when someone clicks on your ad. Sounds great right? On average, website visitors are 50 percent more likely to make a purchase if they clicked on a paid ad using PPC advertising. This method targets people who are already searching for products or services like yours.
AdWords also lets you set a spending cap, so you can decide how much you want to spend per day. Whether you’re a small, medium or large business, AdWords is the perfect way for you to generate more traffic at a budget you decide
If you need a boost in leads, Google AdWords is the answer. It provides features that are indispensable to a business when trying to grow and gain new customers. Utilizing search ads is a proven method to bring in valuable new leads. All that’s left for you to do is decide what works for you and what your budget will be. Google AdWords is a resource you should not hesitate looking into for your business.
*Google AdWords will soon be referred to as Google Ads to best reflect all of Google’s vast marketing opportunities.