Dentistry is a competitive field. Gaining new patients can be challenging due to a large amount of competition and the fear some people have with trusting new doctors. With everyone spending so much time online, having a robust online presence can be the very thing needed to successfully bring in new clients. Keep reading as we discuss digital marketing strategies you as a dentist can use to attract new business and ease any anxiety your patients may be feeling.
The first place most people are going to see you is online. Posting meaningful content on your website and social media can help encourage people to trust you. According to eMarketer, “60% of marketers create at least one piece of content each day.” You must regularly update your sites with fresh and relevant content to stay ahead of the competition. We suggest keeping the information on your website professional and educational, but taking a more personal and friendly social media approach. The content you put out there needs to show people you’re a dental expert and someone they can feel comfortable reaching out to for medical help.
Investing in search engine optimization, or SEO, will help position your practice near the top of search engine results. This is important because people don’t often scroll past the first few results, so you want to be as close to the top as possible. SEO goes hand in hand with valuable content because the content you post on your website and blogs will help people find your practice easier online. Digital marketing experts, like those at 3D Digital, know how to research relevant keywords and infuse them into your website to give your SEO the boost it needs.
Optimizing SEO is a great way to improve your organic search results position, but what if we told you there’s now a way you can put yourself out there even further to build brand awareness, drive website traffic and increase new business? You can do just that with digital marketing tactics that allow you to advertise directly on the devices of those in your target area! The residents in the areas surrounding your office are more likely to bring you a large amount of business than those living far away. Geofencing allows you to advertise yourself to only those in your specific neighborhood, so they know there’s a trusted dental professional nearby. There are many other marketing tactics out there, but with many dentists in one city, you must spend your advertising budget on those most likely to convert.
Navigating the digital marketing process can be confusing if you’re going into it alone for the first time. The experienced digital marketing team at 3D Digital knows precisely what it takes to help you put your best foot forward and successfully reach your community to increase business. Call us at 904-330-0904 to get started today!