Short-form content has taken social media by storm over the last few years. Videos ranging from 15 seconds to 3 minutes focusing on a specific topic have garnered billions of views across multiple social media platforms. Creating short videos catering to your specific audience can increase brand recognition, boost conversions, and grow your social media presence. Here are the most popular social media platforms that consumers use to view short-form content.
TikTok
TikTok is largely seen as the platform that popularized short-form online content. The platform has proved its unparalleled ability to allow advertisers to spread their message to global audiences. TikTok has over 140 million monthly users in the United States alone and over 1 billion users worldwide. The site has the highest user engagement rate compared to YouTube and Instagram, especially for accounts with less than 15,000 followers. Most importantly, TikTok is invaluable for advertisers seeking to increase exposure to potential audiences. According to an in-house TikTok marketing ad study, 74% of Gen Z weekly TikTok users would seek more information on the advertised product after viewing a Dynamic Showcase Ad on TikTok. Brands with engaging ads on the platform are more likely to have a positive reception among audiences and a high recall rate even weeks after exposure.
YouTube Shorts
YouTube is an online platform that could potentially be an excellent place to grow your audience. It is the second most-visited website on the internet behind Google, with over 2 billion users every month. Over 70% of viewers participate in the platform through mobile devices. The key to success with YouTube Shorts is to limit your content to a one-minute duration. Roughly 72% of YouTube Shorts are between 16 to 60 seconds, which is the perfect amount of time to pass your message to the viewer without overstaying your welcome.
Instagram Reels
Posting short-form content on Instagram can be an invaluable strategy for small businesses to grow their brand. Instagram Reels are much more likely to reach new and existing audiences, especially for smaller accounts. Accounts with 500 to 2,000 followers can have a reach rate of over 100% via Reels. Reels also receive more likes and have higher user engagement than image posts, so focusing on short-form videos with this platform can be a great strategy to grow your potential audience
Are you looking to elevate your social media strategy with short-form video content? 3D Digital can help! Give us a call at 904-330-0904.
