You shouldn’t go in blindly when looking to grow your business' social media presence. It’s essential to understand what content consumers like and the best methods to drive sales and establish your brand online. However, social media is constantly changing, and fads come and go. Content that was popular a few years ago might not be as effective today. The good news is that trends are determined by data, not magic! As we get further into 2023, we can predict the trends that will dominate social media this year.
Searching on Social Media
As consumers spend more time on social media, we see a heavier reliance on these platforms for information. More people are starting to turn to social media for answers compared to search engines like Google. According to Search Engine Journal, Facebook averages over 2 billion searches a day. This emphasizes the importance of keyword optimization as well as utilizing the right language. When considering these factors, your business has a higher chance of attracting people's attention online.
Success With Short-Form Video
The popularity of TikTok and Instagram Reels will not be slowing down any time soon. In 2023, short-form videos will remain a reliable method for capturing your target audience. Short-form video is usually inexpensive to produce and has a great return on investment (ROI). In addition, this type of engaging content has a high audience retention rate. According to Neal Schaffer, a leading social media strategist, 85% of marketers credit video as an effective way to get attention. Compared to static images, video provides consumers with a more entertaining way to learn more about a product or service.
The Rise of Creator Marketing
There’s no doubt about how effective a high-profile celebrity sponsorship can be. However, in 2023, we are expected to see an increase in brand partnerships with smaller creators. A 2023 HubSpot study shows that 80% of influencer marketers work with smaller creators. Individuals with 1,000 to 99,000 followers are receiving sponsorships with well-known companies. Why are brands shifting their focus towards micro-celebrities? These individuals have a close-knit audience, affordable rates, and an opportunity for long-term relationships. This year, quality is emphasized over quantity on social media platforms.
It’s important to know trends among consumers to make better business decisions. In 2023, users will continue to consume short-form videos and use social media as a search engine. In addition, we can expect to see a shift in more businesses partnering with smaller digital creators. Establishing your brand presence online can be a difficult task. Allow 3D Digital to handle your social media strategy. Call 904-330-0904 to learn more.