We’ve said it before and we’ll say it again, content is king. This is especially true when it comes to search engine optimization (SEO). Years ago, your SEO strategy might have worked without a strong content marketing plan behind it, but not anymore. Today, the content on your website must be relevant to what people are searching for, have value and provide answers to their questions. Just look at how high-quality, new content can affect your search rankings and website traffic: (more…)