Creating a digital marketing plan for your local roofing business is simpler than it may seem. Although traditional media still has an influence over your local community’s buying power, digital media is how most people search for businesses and make transactions. When executed correctly, digital marketing can result in higher conversions and offer the best bang for your marketing bucks. (more…)
The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to arise unexpectedly. This could be an AC malfunction during the middle of summer or a ventilation issue during pollen season.
When a customer looks for someone to come to the rescue, your HVAC business should be the one that stands out from the rest. Here’s how this can be done: (more…)
Quality web content is at risk of falling under the radar if it’s missing a commonly overlooked search engine optimization (SEO) tool: Keywords.
You’ve landed on this blog because you clicked a display ad; We’re here to tell you that you can drive traffic to your website the same way. What’s even better than seeing it work real time, is knowing that you’re targeting people with behaviors that show they are potential customers – instead of focusing on the standard segments of traditional media.
In the past, traditional methods like TV, radio and billboards proved to be successful; however, a drastic shift has recently taken place. With all the advancements in technology, using a mix of tactics like targeted display, over-the-top (OTT) advertising, YouTube and Google Ads means that you can hit your audience during all parts of the sales funnel.
If you’re still not sure that digital marketing is the right strategy for your business, read below to explore 7 ways you can benefit from it right away. (more…)
There are many ways to successfully market a business. As people consistently spend more time online, advertising on the internet is becoming a necessity rather than an option. Google Ads, formerly known as Google AdWords, is one of the best methods anyone can use to get their message across.
Google Ads is something everyone should incorporate into their marketing budget this year and we’re going to tell you why. (more…)
The world of digital marketing is constantly expanding. As new marketing techniques become available, advertisers have even more ways to accomplish their goals. One of the newest and most polarizing methods to hit the marketing industry is called addressable geo-fencing. Addressable geo-fencing, while obviously related to traditional geo-fencing, is a completely different animal. The addition of the “addressable” functionality now allows for a more precise way to advertise to your audience.
Continue reading to learn about the pros of addressable geo-fencing and why it’s a tactic to consider adding to your marketing strategy immediately. (more…)
Logo design is one of the most important, if not the most important part of branding your business. Your logo is likely the first thing that every customer is going to see from your business, so it must make a great first impression. Not enough people allocate the necessary time and resources to design the perfect logo, which only hurts their overall brand in the long run. Whether you’re just starting out, or looking for a brand refresh, a logo is a good place to start.
To help you in this process, we’ve selected a few do’s and don’ts of logo design we find important.
Twenty years ago, when display banners were in their infancy, marketers placed ads by going directly through website owners to buy inventory space on their web pages. The ads came in all shapes and sizes, and most generated click-through rates (CTR) ranging between 50 percent and 90 percent. Everyone was eager to click on a banner. Fast-forward to 2018, and you’re lucky if 10 out of every 10,000 people who see a display ad clicks on it. People have become “banner blind” and generally distrust them, so fewer and fewer people click on them. (more…)
