When it comes to advertising and building brand awareness on social media, companies have a wide range of options. There’s Twitter, Instagram, LinkedIn and Snapchat, just to name a few. Each one of these comes with its own unique advantages and challenges. Even in the face of all these new social media platforms, Facebook dominates the social media realm. With over 2 billion active users a month, there’s no better place to build social media presence and brand awareness. Facebook makes this incredibly easy with Facebook Advertising.

If social media presence and brand awareness sound just like what you need, then read on. We’ve compiled a few tips and tricks to help you get started and become a pro with Facebook Advertising.

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Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are in the same boat.

If you’re not happy with the results you’ve been seeing so far, keep reading for some ideas that are sure to help you boost your social media presence in the new year. (more…)

Social media is a valuable tool for businesses and it does not have to be overwhelming. Don’t let confusion or lack of information about social media platforms get in the way of growing your business’ online audience. Knowing which social media platform is right for your business can be a challenging process. However, focusing on specific marketing and networking goals, while familiarizing yourself with the features (more…)