Creating a digital marketing plan for your local roofing business is simpler than it may seem. Although traditional media still has an influence over your local community’s buying power, digital media is how most people search for businesses and make transactions. When executed correctly, digital marketing can result in higher conversions and offer the best bang for your marketing bucks. (more…)
The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to arise unexpectedly. This could be an AC malfunction during the middle of summer or a ventilation issue during pollen season.
When a customer looks for someone to come to the rescue, your HVAC business should be the one that stands out from the rest. Here’s how this can be done: (more…)
Quality web content is at risk of falling under the radar if it’s missing a commonly overlooked search engine optimization (SEO) tool: Keywords.
When it comes to advertising and building brand awareness on social media, companies have a wide range of options. There’s Twitter, Instagram, LinkedIn and Snapchat, just to name a few. Each one of these comes with its own unique advantages and challenges. Even in the face of all these new social media platforms, Facebook dominates the social media realm. With over 2 billion active users a month, there’s no better place to build social media presence and brand awareness. Facebook makes this incredibly easy with Facebook Advertising.
If social media presence and brand awareness sound just like what you need, then read on. We’ve compiled a few tips and tricks to help you get started and become a pro with Facebook Advertising.
You’ve landed on this blog because you clicked a display ad; We’re here to tell you that you can drive traffic to your website the same way. What’s even better than seeing it work real time, is knowing that you’re targeting people with behaviors that show they are potential customers – instead of focusing on the standard segments of traditional media.
In the past, traditional methods like TV, radio and billboards proved to be successful; however, a drastic shift has recently taken place. With all the advancements in technology, using a mix of tactics like targeted display, over-the-top (OTT) advertising, YouTube and Google Ads means that you can hit your audience during all parts of the sales funnel.
If you’re still not sure that digital marketing is the right strategy for your business, read below to explore 7 ways you can benefit from it right away. (more…)
When it comes to social media, there are many different routes someone can take to get involved. Platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr and many others make up the extremely broad social media community, but Facebook and Instagram are by far the most popular and tend to be most beneficial for a business. Regardless of the platform, producing good content and encouraging engagement with an audience base is crucial.
There are three main ways that you can give yourself the best chance at becoming successful on social media: social media management, social media advertising and monitoring interactions. (more…)
There are many ways to successfully market a business. As people consistently spend more time online, advertising on the internet is becoming a necessity rather than an option. Google Ads, formerly known as Google AdWords, is one of the best methods anyone can use to get their message across.
Google Ads is something everyone should incorporate into their marketing budget this year and we’re going to tell you why. (more…)
The world of digital marketing is constantly expanding. As new marketing techniques become available, advertisers have even more ways to accomplish their goals. One of the newest and most polarizing methods to hit the marketing industry is called addressable geo-fencing. Addressable geo-fencing, while obviously related to traditional geo-fencing, is a completely different animal. The addition of the “addressable” functionality now allows for a more precise way to advertise to your audience.
Continue reading to learn about the pros of addressable geo-fencing and why it’s a tactic to consider adding to your marketing strategy immediately. (more…)