The Do's and Don'ts of Social Media Marketing

Social media is a must for any business today. A solid social media strategy can be key to a business’s success. However, achieving this success on social media can be challenging. From deciding what content to post, to figuring out how often to post, social media can be a puzzle.

We know social media marketing can be difficult, so we’ve compiled a few simple tips to help you start developing your social media strategy.

Don’t try to do everything.

Being on every social media platform isn’t necessary. Find out what platforms your target audience is on and focus on those. Trying to be on every single platform can be overwhelming and will end up taking your attention away from the platforms you need to focus the most on.

Do proofread. 

Always review posts before they’re published. Bad grammar can reflect poorly on your brand and diminish your credibility. Get in the habit of revising and editing posts several times. This will help you catch any grammatical mistakes, while also checking for any contextual mistakes in the post. There are great applications out there, like Grammarly®, to help aid you when you are curating your brand’s content!

Don’t spam.

Publishing the same promotional message over and over again will only cause you to lose followers and your audience’s attention. To create engagement and build lasting awareness, post content centered around your brand’s personality. Don’t continuously flood your audience’s feeds with promotions. Post entertaining and informative content to keep their attention. Also, limit your posts to one or two a day. You don’t want to become a nuisance and lose followers as a result of posting too much.

Do check out competitors.

Take a look at who your competitors are and what they do on social media. Don’t steal your competitor’s ideas but look at their social media strategies and find out what works and doesn’t work for them. Review their tactics to see how you can best adapt your social media strategy to make the biggest impact with your audience.

Do build a content calendar.

Use a content calendar to get the most out of your social media strategy. With a content calendar, you can plan ahead and give yourself more time to work on content. You can also use the calendar to make sure you’re posting on a consistent schedule and find out where there may be gaps in your schedule. However, don’t forget social media can be spontaneous and you may need to be flexible with your posts.

Do post video content.

Across all social platforms, video posts are one the most shared forms of content and still continue to increase in popularity. Videos will make up 82% of all internet traffic by 2022. The potential for building brand awareness and engagement with video is huge. It can be used for promotions or it can be used to let others see the more human side of your business. The options for video are limitless.


Social media can certainly be rewarding but it can also be challenging to master. If you’re ever having a hard time with it, place yourself in your audience’s shoes and look at your social platforms from their perspective. Think about what you like to see from brands you follow. Combine that viewpoint with these tips from us and you’ll end up with a pretty solid strategy.

Silver Telly Winner of the 43rd Annual AwardsBronze Telly Winner of the 43rd Annual Awards