Vlogging for Your Business

Vlogging (video blogging) is the key to bringing your social media presence, as well as brand awareness, to the next level. With video taking up nearly 75% of internet traffic, it is essential for businesses to utilize video in their marketing strategies. Whether they be weekly or even monthly vlogs, these videos will add the flair your company needs.

Why Vlog?

Although blogs are essential and effective, there is a limit to their creative abilities. Vlogging opens the door to a load of new possibilities. Unlike text, vlogs allow companies to communicate a large amount of information in a multitude of unique, creative ways. Creative freedom is not the only perk that comes with Vlogging; here are four other striking benefits:

Vlogs are Personable & Relatable

It is essential for any successful business to create a personal connection with their customers. Videos allow an actual person to speak directly to the customer, opposed to words simply on a screen. It is easier for customers to humanize a business when they realize there is a face behind the business. Not only do vlogs give customers someone to connect to, but also a feel for your company’s personality.

Vlogs are Extremely SEO-Friendly.

Video has taken the internet by storm and its reign of influence can be seen from YouTube, to social media networks, all the way to display ads. With video content becoming increasingly popular, more and more people are searching for videos. Videos have become so popular that 62% of searches on Google contain links to video content. With Google making it apparent of its emphasis on the importance of video content, more and more videos are being placed on Google’s pages.

Videos Do Well in Google’s Organic Page Ranks

Text-based content can have a hard time placing high in Google’s organic page ranks. Video content, however, has far less competition. With less competitors in the field of Vlogging, your company has a higher chance of reaching the first page of Google, which should lead to more traffic to your company’s website. To increase your chances of ranking highly, upload your videos to YouTube. Due to YouTube being owned by Google, 8 out 10 videos presented when searching are from YouTube, opposed to other video sharing sites.

Vlogs May Increase CTR

The point to vlogs, and blogs, are to get internet users to click on your content. With video content, you have a 41% higher chance of having your video content clicked on opposed to your text content. People find videos to be far more entertaining and faster than text posts. The visual element of the thumbnail is more attention-grabbing than the title of a text post.

Tips on Getting Started with Vlogging

Now that you’re convinced video blogging works, it’s time to get started. Vlogging can seem tricky, but modern technology has made it easier for the “everyday Joe” to create his/her own video. The key is to produce engaging video content that will satisfy the needs of the customer. Here are a few simple tips, and tricks:

If this all seems a bit overwhelming, don’t panic. At 3D Digital, we provide video production and editing services. We have a team of skilled producers, editors and videographers who collaborate to create striking and engaging video content for website, social media and more. Learn more about our video production services or call 904-712-4004.

3D Digital is a full-service, digital marketing agency located in Jacksonville, FL. We offer website design and development, video production, social media management and an array of digital marketing solutions, such as display banners and AdWords. To learn more about our services, please visit 3ddigital.com/.

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