Why Video is Vital for Online Performance

Video is one of the most engaging content formats available right now. Anyone with an internet connection can easily access videos on sites like YouTube and Facebook. People love videos because of their versatility. They can be entertaining, inspiring, interesting, informative and best of all, they’re easy to share. Since video is so easily and often shared, it’s extremely helpful for marketing. Through this, video has the power to help a company grow. It’s also one of the most powerful tools in generating audience engagement. Here’s a few statistics to help you understand just how crucial it is to use video to increase engagement.

59% of company decision makers would rather watch a video than read an article or a blog post (Forbes)


Decision makers are some of the busiest people in an organization.  Most of them don’t have time to read a long article, so video is a great way to gain their attention. It conveys information in a way that requires little work on the viewer’s part. In general, it’s easier to keep people engaged with video compared to text. When trying to boost engagement, video should be at the top of the list.


Video will make up over 80% of all internet traffic by 2021 (Cisco)


Videos are incredibly popular, and the popularity only seems to be increasing. By 2021, videos will make up most of all internet traffic. This goes to show just how many people watch videos every day.  Now’s the best time to start filming and producing videos if you want to stay ahead of the game.


81 % of businesses are now using video for marketing (Hubspot)


Many companies are already producing video content for marketing purposes. Pretty soon, video strategies are going to be a major differentiator between competitors. Your video strategy could be the one thing that convinces someone to do business with you instead of someone else. Connecting with an audience through video can help build brand reputation and establish trust.


Live video will account for 13 % of traffic by 2021 (Cisco)


Live video consumption is consistently on the rise. As of now, traditional video is still king, but live video has its benefits. There’s just something about watching a person or event live that people can’t resist. Maybe it’s the fear of missing out or maybe it’s just human nature, either way it’s a great tool for businesses wanting to connect with people on a personal level. Instagram Stories, Facebook Live and Snapchat take the concept of live video even further. Including them in your strategy can help extend your reach.


Clearly, video is one of the most important online formats right now. A solid video marketing strategy can really help a company succeed, especially with engagement. If you aren’t making video a part of your digital marketing strategy, now is the best time to start.

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