A brand story is a companies narrative–a piece that inspires positive emotions, action, and informs. A great brand story is something beyond words. It’s a phenomenon that unites people and leaves a lasting legacy even after it ends. Here’s three avenues to turn your brand story into something evergreen and impactful:
- Video:
- Video is one of the most engaging storytelling mediums. Whether through behind-the-scenes clips, customer testimonials, or documentary-style features, video immerses audiences in your brand’s narrative, making it more memorable and impactful. Check out this video we made for Jacksonville Jaguars, showcasing the unique influence the team has had on a local scale.
- Social:
- Social media allows brands to share their story directly with audiences. From short-form videos to interactive posts, a strong content strategy can build trust, foster community, and turn followers into loyal customers.
- Blogs:
- Blogs provide a platform for in-depth storytelling while boosting visibility through SEO. Thoughtful, well-written content can position your brand as an industry leader and attract new audiences.
It can be difficult to even know how to identify your brands story. You can be familiar with your company, know the ins and outs of processes and jobs, and know nothing about making it digestible for others. You need a strong brand story to differentiate your company from others and begin laying the building blocks for customer loyalty. To pin point your brand’s story, keep these five questions in mind:
- What problem does your brand solve, and how does it make an impact?
- What are your brand’s core values?
- Where do you see your brand’s values in action?
- How does your brand differentiate itself from competitors?
- What milestones or achievements has defined your journey?
Ready to get your story out there? From identifying the message that defines your brand to crafting compelling content and distributing it across the right channels, we’re here for every step of the journey. Let’s create a story that lasts.
