Is your brand outdated? It might be time to reevaluate your brand to ensure it is as effective as possible. We want to give you a guide to identifying when you need to update your visual identity, messaging, and customer perception.
Your messaging not resonating with your audience can be caused by many different reasons, whether you have a new audience over time or never truly connected with your target audience.
You’ll see your target audience mentioned a lot in this blog because it can affect many aspects of your brand and why it may be outdated and not producing the desired results. How can you resonate with an audience you do not fully understand? Take the time to research and narrow down the perfect target audience and you will surely see better results all around. Understanding your audience will let you create visuals, text, posts, etc. that will captivate your audience and allow them to understand your brand more as well.
Have you noticed your ad campaigns don’t convert like they used to? A decrease in link clicks, leads, and/or sales? Your branding might be the culprit.
This can happen if you’re not targeting the right audience with your branding. Pay attention to the people who use your products and try not to jump to conclusions. Think about why they chose you and observe to move forward in determining the correct target audience.
Another reason could simply be the look of the ads you are creating. Ask yourself if they convey the message concisely, if they are visually appealing, and if someone can recognize the ad is from your brand.
From outdated aesthetics to needing a logo upgrade, stale visuals will be a hindrance to your brand.
Designs are always adapting and changing to fit trends and modern times. You might need to update your logo for the long run to one that better represents your brand (and we recommend having a professional do this!). Maybe you need better graphic design in your posts, ads, and website. Overall, ensure your visuals are high quality, professional, and visually appealing.
Inconsistent messaging, visuals, and being unaware of your target audience can contribute to a confusing brand. If your brand is not cohesive, then it is time to refresh and focus on what you want your brand to be.
For example, your brand may be confusing if you have several products/services and the audience cannot determine who you are and what you really offer. Also, you may have a confusing brand if you are trying to reach different audiences that are not your targeted audience.
Not every reason is necessarily negative, your brand may now include new values, an increase in products, or you’re expanding your target audience and your brand simply needs some new changes to match. As your brand grows, change will need to be made in order to stay consistent. However, these changes need to add to your brand in a way that flows and matches your established tone, aesthetic, and overall feel.
After evaluating your brand, you may realize you have one or more of these issues since they are usually related. There is no need to feel stuck or defeated though. Knowing you need to update your brand is a great first step. If you need help refreshing your brand, contact us! We have social media and design experts ready to take your brand to the next level
