While you want likes, shares, and engagement, focusing on the numbers is not the way to build a brand that lasts. In a world flooded with data, the most successful brands focus on people over metrics. Putting people first is crucial in today’s digital age. Here's why.
When putting people first, you showcase your authenticity as a brand and in return, you gain trust from your audience. By being authentic, your audience knows they can rely on you to be truthful, put their needs first, and give them what they want.
Your customers will feel valued and supported when you demonstrate you truly understand them and have the solutions to their problems. Then they will become long-term customers committed to your brand and services. These reliable customers and followers will provide reviews and recommend your brand to others leading to a win-win situation for everyone.
Understanding who you should target is essential before delving into human-centric marketing. At 3D, we know all about narrowing down and defining your target audience and can help if you feel stuck.
Focus on creating content that directly addresses your target audience such as their problems and how you can fix them rather than posting generic content. This will make your content stand out, contribute to brand awareness, and show your audience you care and are catering to them.
An example of people first marketing is how Spotify makes their audience feel special and valued by creating individualized playlists based on their listening and, of course, the sought-after “Spotify Wrapped” at the end of the year. While being this individualized is not possible for every brand, people first marketing can present itself in many ways such as partnering with influencers, having a campaign that encourages users to post with a specific hashtag and re-sharing their posts, responding to comments, and more.
3D Digital can help you create people-first content across multiple platforms. Our specialists are equipped with the right tools to take your brand’s presence to the next level. Call 904-330-0904 or contact us to learn more.
