Is email marketing still a viable tool for reaching new customers and clients? With targeted display, PPC and video advertising consuming such a large portion of most digital marketing budgets for businesses, it’s a natural assumption that email may be dead. That assumption, however, would be wrong. Although there may be some cons associated with email marketing, when it’s done correctly, it can be an effective way to not only reach new people, but also increase your company’s ROI. (more…)

Cart abandonment is a huge problem for most online retailers. In fact, Inc.com estimates that as many as 67 percent of online shoppers will leave items behind in their carts at an estimated cost of $1.79 trillion in lost sales opportunities. That’s a sobering and frustrating statistic for most business owners. But, there is some good news. Research shows that business owners can increase online sales with email remarketing. (more…)