Climbing the search results can seem like an overwhelming challenge. There are millions of searches per second and thousands of businesses just like yours trying to get on the first page. Less than 3% of people navigate to the second page of search results, so it’s important to climb the ranks. Although the easiest path can be the paid advertising route, creating an organically optimized website is best practice to slowly make your way to the top without spending a dime. (more…)
Logo design is one of the most important, if not the most important part of branding your business. Your logo is likely the first thing that every customer is going to see from your business, so it must make a great first impression. Not enough people allocate the necessary time and resources to design the perfect logo, which only hurts their overall brand in the long run. Whether you’re just starting out, or looking for a brand refresh, a logo is a good place to start.
To help you in this process, we’ve selected a few do’s and don’ts of logo design we find important.
Web design vs web development – what is the difference? The lines have been blurred for some time and the number of opinions on the matter probably equals the number of fish in the sea. The good news is, that it doesn't matter. This is not the answer you're looking for when trying to find a web professional to do work for you.
You need to be able to find that web professional who has the skills to do the job. It doesn't matter whether they call themselves a designer or a developer.
People always ask what is robots.txt? It is simply a text file. It provides directives, or instructions, to search engine crawlers about which parts of your site may be crawled and which parts may not be crawled. By allowing search engines to crawl the content on your site, you are also allowing them to index the content from your site. Indexing allows your content to be visible in search results. (more…)
Now that it has become extremely easy to create a website without having any sort of web-building experience, more and more companies are creating their own websites without the assistance of a professional web developer. Web-building sites like Squarespace, Wix, and Weebly are widely used across the internet because of their low hosting fees, ease of use, and simple designs. (more…)