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Why Addressable Geo-Fencing is the Way to Go

The world of digital marketing is constantly expanding. As new marketing techniques become available, advertisers have even more ways to accomplish their goals. One of the newest and most polarizing methods to hit the marketing industry is called addressable geo-fencing. Addressable geo-fencing, while obviously related to traditional geo-fencing, is a completely different animal. The addition […]

Fall in Love with your Logo

Logo design is one of the most important, if not the most important part of branding your business. Your logo is likely the first thing that every customer is going to see from your business, so it must make a great first impression. Not enough people allocate the necessary time and resources to design the […]

New Year, New Social Media Tactics

Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are […]

5 Tips to Building Your Brand in the New Year

Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible […]

Digital Trends to Look out for in 2019

Digital marketing is always evolving, meaning what’s hot right now might not be this time next year. To give yourself an advantage, you must be willing to update your strategies and adapt with the times. As the start of this new year approaches, there are specific strategies that are “on fire” in the digital marketing […]

Blog Trends to Look out for in 2019

With the new year just around the corner, bloggers are beginning to buzz with new tips and tricks to give their blogs a competitive edge. Each year seems to bring about fresh ideas of what makes one blog more important or exciting than another in the eyes of the reader. In case you’re not sure […]

Get Noticed with Email Marketing

Email marketing is a great way to get yourself noticed in today’s digital world. It provides a relatively low-cost way to advertise online and to develop relationships with your customers. Of all internet users, 94 percent use email while only 61 percent use social media. This shows the amount of potential that lays within an […]

5 Marketing Tips for the Holidays

The holidays are just around the corner and it’s the perfect time to spruce up your marketing strategy to keep up with the competition. Even though this is supposed to be a joyous time, consumers often get stressed in preparation of the holiday season. The best way to target your customers is to alleviate their […]

10 Branding Stats That Will Blow Your Mind

10 Branding Stats That Will Blow Your Mind In business, few things are as important for growth as branding. Successfully branding a company can take it from being just another struggling start-up to an industry leader. Branding is never just about you and your company, it’s about the consumer. Find out what your target audience […]

The Power of YouTube Advertising

The Power of YouTube Advertising YouTube advertising has been on the rise lately as the platform’s reach steadily grows larger. The number of ads on YouTube has skyrocketed over the past few years, with it only continuing to rise as time goes on. You might be asking yourself “why YouTube?” There are numerous reasons why […]

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