Here’s a secret: The strongest brands don’t chase customers—they attract them. In marketing, the brands that dominate aren’t the ones shouting the loudest; they’re the ones that create an undeniable presence that draws people in naturally. We call this Content Gravity—a strategic approach to marketing where your content ecosystem becomes so compelling, so seamlessly interconnected, […]
Running a business is no small feat. There are countless moving parts, each demanding attention. As your company grows, keeping up with the constant advancements in the digital world can feel like an ongoing battle. The result? Crucial tasks may fall through the cracks, essential updates may get overlooked, and your marketing strategy might not […]
In October 2020, Google unveiled Google Analytics 4 (GA4), a groundbreaking iteration of its renowned analytics platform. Built upon the foundation of its predecessor Universal Analytics, GA4 brings an array of advanced features and capabilities to empower businesses with deeper insights and more robust data analysis. Today, we’ll delve into the key aspects of the […]
The world is constantly evolving, and a marketer’s duty to adapt to any changes that time may bring. In turn, this means that brands must find a way to navigate the online space while facing numerous obstacles along the way. In the modern era, marketers are now confronted with the unique challenge of reaching an […]
User-generated content, or UGC, is any type of content that users produce online. There are several types of UGC including social media posts, pictures, videos, comments, testimonials, podcasts, blogs, reviews, Q&A databases, and more. Utilizing UGC For Business UGC can be a very effective and powerful tool for businesses to utilize because consumers tend to […]
Are you trying to get your business noticed and build up a following? How can you be sure that you are creating the right content for your audience? Investing in search engine optimization, also known as SEO, for your business can improve your online presence. This blog will explore the benefits of SEO and why […]
Dentistry is a competitive field. Gaining new patients can be challenging due to a large amount of competition and the fear some people have with trusting new doctors. With everyone spending so much time online, having a robust online presence can be the very thing needed to successfully bring in new clients. Keep reading as […]
Everyone has email. Well, 3.9 billion people have email – and they actually use it! What’s even more amazing is email usage is predicted to grow by three percent each year through 2023. With these numbers it’s easy to see why email is such an important marketing tool. It’s measurable, it’s cost-effective, it’s personal, and […]
Let’s face it, we all know someone who has canceled their cable plan and opted for one or more streaming services like Netflix. That’s probably because there’s about 39.3 million cutting the cord in 2019 alone (Tech Jury). With more and more people choosing alternatives to traditional video platforms, new marketing opportunities have come about. […]
Known as “digital direct mail,” or more properly addressable geofencing, businesses are able to send ads directly to specific households - digitally.
From keeping your family safe to keeping your customers informed, navigating COVID-19 is stressful. No matter if you're a restaurant owner letting others know you're delivering food or a business adapting operations to the current situation, communicating with your audience is more important than ever. For the traditional marketer, it's time to think differently. Here […]
When you search for any bank or credit union, you’ll find nearly the same services. Most offer checking accounts, credit cards, loan options, mortgages, and so on. With such similar services offered across the industry, how can you make your financial institution stand out? A great place to start would be your bank or credit […]
Roses are red, violets are blue. What has your current marketing strategy done for you? If you’re not feeling the love from your digital marketing strategy, don’t fret. Updating it doesn’t have to be a complicated process. Let’s explore some tactics you can try to feel the spark again.
The automobile dealership industry is a fast-paced environment. With inventory changing daily and the “pushy salesmen” stereotypes, customers can be a nervous wreck when it comes to car shopping. This is why more and more people are taking the virtual route. Some new dealerships like Carvana have even gone entirely online. Customers use search engines, […]
The holidays are over and a new decade has finally begun! Last year was one of 3D Digital’s most successful years to date. In 2019, we were able to exceed our goals and provide outstanding service to each of our clients. While it’s our job to help our clients grow, some of the work we […]
Knock, knock… The holidays are here! It’s December and that means there’s only a few weeks left before another holiday season comes to an end. As the proactive person you are, we know you started planning your holiday marketing efforts months ago. Right? If you’re suddenly beginning to panic, don’t worry. There are some things […]
Creating a digital marketing plan for your local roofing business is simpler than it may seem. Although traditional media still has an influence over your local community’s buying power, digital media is how most people search for businesses and make transactions. When executed correctly, digital marketing can result in higher conversions and offer the best […]
The HVAC (heating, ventilation and air conditioning) industry is complex in that it’s constantly improving as new technology is created. Professionals in this field provide and maintain many types of systems, and perform different services based on a customer’s needs. Unlike other industries, most HVAC service requests come at unplanned times because issues tend to […]
The internet knows what you did last summer. Well… not really, but it definitely knows what you browsed in the last 30 days. There’s a stalker on the loose and its name is targeted display advertising.
Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie? Hold onto your […]
People invest in marketing for different reasons. One of these reasons is usually to increase conversion rates. The term “conversion” can mean many different things. It can mean getting more people to click through to your website, having more people call, getting someone to fill out an email form, or even having someone make a […]
You’ve landed on this blog because you clicked a display ad; We’re here to tell you that you can drive traffic to your website the same way. What’s even better than seeing it work real time, is knowing that you’re targeting people with behaviors that show they are potential customers – instead of focusing on […]
When it comes to social media, there are many different routes someone can take to get involved. Platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumblr and many others make up the extremely broad social media community, but Facebook and Instagram are by far the most popular and tend to be most beneficial for a business. […]
There are many ways to successfully market a business. As people consistently spend more time online, advertising on the internet is becoming a necessity rather than an option. Google Ads, formerly known as Google AdWords, is one of the best methods anyone can use to get their message across. Google Ads is something everyone should […]
The world of digital marketing is constantly expanding. As new marketing techniques become available, advertisers have even more ways to accomplish their goals. One of the newest and most polarizing methods to hit the marketing industry is called addressable geo-fencing. Addressable geo-fencing, while obviously related to traditional geo-fencing, is a completely different animal. The addition […]
Logo design is one of the most important, if not the most important part of branding your business. Your logo is likely the first thing that every customer is going to see from your business, so it must make a great first impression. Not enough people allocate the necessary time and resources to design the […]
Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are […]
Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible […]
Digital marketing is always evolving, meaning what’s hot right now might not be this time next year. To give yourself an advantage, you must be willing to update your strategies and adapt with the times. As the start of this new year approaches, there are specific strategies that are “on fire” in the digital marketing […]
With the new year just around the corner, bloggers are beginning to buzz with new tips and tricks to give their blogs a competitive edge. Each year seems to bring about fresh ideas of what makes one blog more important or exciting than another in the eyes of the reader. In case you’re not sure […]
Email marketing is a great way to get yourself noticed in today’s digital world. It provides a relatively low-cost way to advertise online and to develop relationships with your customers. Of all internet users, 94 percent use email while only 61 percent use social media. This shows the amount of potential that lays within an […]
The holidays are just around the corner and it’s the perfect time to spruce up your marketing strategy to keep up with the competition. Even though this is supposed to be a joyous time, consumers often get stressed in preparation of the holiday season. The best way to target your customers is to alleviate their […]
The Power of YouTube Advertising YouTube advertising has been on the rise lately as the platform’s reach steadily grows larger. The number of ads on YouTube has skyrocketed over the past few years, with it only continuing to rise as time goes on. You might be asking yourself “why YouTube?” There are numerous reasons why […]
Having trouble generating new leads for your business? Want to expand your reach and gain more awareness? Look no further than Google AdWords. Google AdWords is the best friend that your business has been missing. It features search ads, display ads, video ads and app ads to digitally advertise your business and bring in desirable […]
Twenty years ago, when display banners were in their infancy, marketers placed ads by going directly through website owners to buy inventory space on their web pages. The ads came in all shapes and sizes, and most generated click-through rates (CTR) ranging between 50 percent and 90 percent. Everyone was eager to click on a […]
Whether you own a small local business or a company with multiple locations, maintaining an active online presence is a must. It not only helps you attract new business, but also provides multiple opportunities for you to engage with current customers. Don't make the common mistake, however, of relying solely on social media and organic […]
Despite what you may have heard, email is not dead. In fact, email marketing drove 18.4% of all online sales in 2016, outperforming social media (1.5%) and display advertising (1.1%). And, it’s expected to grow even more this year. If that isn’t enough evidence that email should be a part of your marketing mix, consider […]
Is email marketing still a viable tool for reaching new customers and clients? With targeted display, PPC and video advertising consuming such a large portion of most digital marketing budgets for businesses, it’s a natural assumption that email may be dead. That assumption, however, would be wrong. Although there may be some cons associated with […]
Cart abandonment is a huge problem for most online retailers. In fact, Inc.com estimates that as many as 67 percent of online shoppers will leave items behind in their carts at an estimated cost of $1.79 trillion in lost sales opportunities. That’s a sobering and frustrating statistic for most business owners. But, there is some […]
We live in a digital age where visual consumers are quick to click. That quick click could be consumers clicking off whatever you are advertising. They simply lost interest or something else caught their eye. People form a first impression in a mere 50 milliseconds. That is pretty quick. Building up your visual content can help […]
Last year was a record-setting year for online holiday sales. Consumers spent a whopping $3.34 billion during Black Friday and another $1.93 billion on Thanksgiving Day. That was 17.7 percent increase from 2015. It was also the first time that mobile shopping sales breached the $1B mark in a single day (Black Friday).
Did you know that Google receives 1.6 billion visitors a month? Google is the go-to search engine in so many ways, so it makes sense to advertise on it. It's the best way to get your brand out to the public and find new customers. Thankfully, Google has a tool that makes advertising across its various […]
With the sheer size of the internet, it’s all too easy for your company to get lost in the sea of businesses vying for potential customers. Most online users are overwhelmed by the endless options that may, or may not, meet their needs. With so many options to choose from, it can be hard to […]
Targeted display advertising uses banners (static images, video and HTML5) of various sizes to display advertisements on websites and apps while users surf the web. Targeted display advertising is a type of digital marketing that targets potential customers based on a wide set of variables, such as demographics, online habits and interests. Unlike Pay Per […]
Click through rate (CTR) is one of the most commonly used performance indicators in display advertising. The more clicks on your ad the better, right? This is typically true, but CTR is a limited metric. When used alone to assess the performance of online ads, you can miss a number of other important indications that […]
Targeted Display Advertising, also known as banner advertising, has the ability to attract a given target audience with the sole purpose of tactics such as generating sales and brand awareness. Essentially, they are small examples of what you or your business offers, with the ability to click the banner ad to learn more.
