While you want likes, shares, and engagement, focusing on the numbers is not the way to build a brand that lasts. In a world flooded with data, the most successful brands focus on people over metrics. Putting people first is crucial in today’s digital age. Here's why. Why is the people-first marketing method the […]
Is your brand outdated? It might be time to reevaluate your brand to ensure it is as effective as possible. We want to give you a guide to identifying when you need to update your visual identity, messaging, and customer perception. Here are 5 signs it’s time for a refresh: Outdated Messaging Your messaging […]
There’s nothing that remains consistent in the hustle or bustle of everyday business. Let’s face it: prices shift, teams evolve, and strategies adapt. The days of scrambling to create content on the fly are over. So, why should your social strategy remain stagnant? Many businesses overlook content planning simply because they’re too busy. When client […]
A brand story is a companies narrative–a piece that inspires positive emotions, action, and informs. A great brand story is something beyond words. It’s a phenomenon that unites people and leaves a lasting legacy even after it ends. Here’s three avenues to turn your brand story into something evergreen and impactful: Video: Video is one […]
Spooky season is upon us! Halloween is a perfect time to experiment with creative ideas in fresh and sometimes frightening ways. Businesses should be taking advantage of this holiday since the U.S. is predicted to spend $9.1 billion in Halloween expenditures in 2019. Who wouldn’t want a piece of that pumpkin pie? Hold onto your […]
People invest in marketing for different reasons. One of these reasons is usually to increase conversion rates. The term “conversion” can mean many different things. It can mean getting more people to click through to your website, having more people call, getting someone to fill out an email form, or even having someone make a […]
Every generation is unique. With each new generation, their values, beliefs and standards tend to drastically differ from the others. Currently, millennials are still the talk of the town among businesses and marketers alike; however, a new generation is starting to shift the narrative. Generation Z encompasses those currently entering adulthood, and they’re bringing their […]
Logo design is one of the most important, if not the most important part of branding your business. Your logo is likely the first thing that every customer is going to see from your business, so it must make a great first impression. Not enough people allocate the necessary time and resources to design the […]
Social media is a wonderful, yet sometimes complex space to be in. There are many platforms, each with their own pros and cons. At the start of this new year, you might be unsure what path to take to step up your social media game. If that’s you, don’t worry. A lot of people are […]
Your brand is a direct reflection of who you are and what you stand for. Keeping it up to date is essential for creating continual growth in an always evolving consumer market. The beginning of a new year is the perfect time to make updates to your brand to ensure you’re as prepared as possible […]
